Never make another decision in the dark
With you connect marketing to revenue.
We help companies turn marketing and sales data into growth opportunities.
Laiki is essential to how my business handles data. It gives me a clear view of the indicators that directly affect the company's net profit, so it plays a key role in efficient, results-driven management.
Talk to a specialist
Book a call
Fill out the form and our team will get in touch to schedule a call.
Assisted onboarding
How does it work?
In less than 30 days, our team 
structures your data operation so you get a single view and can make better decisions based on it.
We integrate and centralize your tool ecosystem with Laiki. LinkedIn Ads, Meta Ads, Google Ads and your CRM data all live in the same place.
We document how your operation works and build all the context so your AI agent (Claude or ChatGPT) can create dashboards, segments, lists and whatever else your operation needs.
Your team runs Laiki day to day, with the dashboards ready and your AI agent already knowing the company's context. For the first 6 months, our specialists remain available over WhatsApp or video call.
Our consulting is already included in the subscription, and you don't need to worry about the technical side.
Hire Laiki and start next quarter with data management solved.
Build keyword reports, Performance Max campaigns and much more with the Google Ads connector. Laiki natively supports multiple ad accounts and MCC accounts on a single screen.
Laiki connects to multiple portfolios and multiple ad accounts. Build reports with the main Meta Ads metrics.
Build reports on leads and reservations, organize them by broker, by agency and much more. Get far more sales intelligence from the data you already have in CV.
Build reports from how your leads behave in Kommo, with Kommo CRM data that would be impossible to use without Laiki.
Connect multiple LinkedIn Ads accounts and build reports with the platform's main metrics.
Receive data from your Exact Sales account and track how your leads perform at each stage of your funnel. Cohort analysis, events and much more.
Integrate RD Station with other tools through Laiki. Analyze everything from the first conversion to the closed sale. Your customer's whole journey is centralized in Laiki.
Collect deals, persons and companies from Pipedrive and cross them with paid media data for insights that would be impossible without Laiki.
Access user behavior data from your GA4 right in Laiki. Cross it with data from other platforms and get insights that combine performance metrics.
Generate practically any report by connecting your Laiki account to Anthropic's Claude. Let your agent use organized marketing and sales data effortlessly.
Collect data from your Conta Azul ERP and build management and financial reports effortlessly.
Book a call and try it with your own data.
What do you solve?
Laiki solves the data problem because it adapts to the nuances of your business and is implemented by specialists who know your industry's challenges.
With you get the answers your company needs
Which ad brought in the people who bought?
Laiki links each ad, including clicks to WhatsApp, to the lead and to the sale in CV CRM. You see how many sales and how much sales volume each campaign generated.
Which development and which broker sell the most?
Development, broker and agency come in with each lead. The dashboard shows each one's funnel, from lead to visit, to reservation and to sale.
How do I get my media to find more buyers?
When a reservation becomes a sale in the CRM, a workflow sends the conversion back to Meta and Google. Your campaigns start looking for people who buy, not just people who click.
Which channel brings in customers, not just leads?
Laiki brings media, RD Station and the CRM into the same base and follows each lead to the won deal. You see the cost per customer (CAC) and the revenue of each channel.
Which leads should sales talk to first?
Lead Scoring gives each lead a score based on your business rules for fit and behavior. Your sales team starts with the ones most likely to close.
Why don't MQLs turn into opportunities?
Marketing and sales look at the same funnel, with each lead's source and the loss reason recorded in the CRM. It becomes clear at which stage and from which channel leads stall.
Which unit makes the most of the leads it gets?
With a segment per unit, Laiki shows how many leads each franchise received, how many it followed up on and how many became sales.
Is my media budget going to the right markets?
Spend, leads and sales show up by city and by unit on the same dashboard. The network decides where to invest based on each market's results.
How long does each unit take to answer a lead?
Laiki measures the time between a lead's arrival and the first contact recorded in the CRM, unit by unit. The network sees where leads go cold.
Which services and customers bring in the most revenue?
With your ERP connected (such as Conta Azul), revenue shows up by customer and by service, next to the channel that brought each one in.
Where do the customers who stay longest come from?
Laiki crosses each customer's source with their contract history and shows the average ticket and the value each channel brings over time (LTV).
How do I follow the numbers without asking for reports?
The operation's metrics live on a dashboard that updates itself, and the AI agent answers everyday questions with the real data.
Some of the companies that have already transformed their data management
We were able to centralize marketing data that was scattered across multiple platforms. That let us analyze KPIs in real time and make much faster, more reliable decisions.
Dynamic dashboards
Track marketing and sales metrics in real time
Prove marketing results and the impact of sales on business growth with custom metrics, updated practically in real time.
Data centralization
Centralize marketing, sales and paid media
From several tools to a single lead profile. Organize leads, deals and companies in one place. Unify your view of UTMs, campaigns and customers.
Workflows
Automate data collection
Build native flows to connect your tools, collect data automatically and process it before sending it to its final destination.
No code, no manual work, no dependence on a technical team.
Lead scoring
Know who is ready to buy
Set custom rules and automatically rank each lead by fit and engagement. Your sales team focuses on who really matters.
Smart segments
Build lists and segment your base intelligently
Create segments based on any data in your ecosystem: profile, behavior, score, events or custom fields.
Connect your data to your favorite AI agent
Ask about your funnel in plain language and get the answer in minutes
Connect Claude or ChatGPT to your Laiki account and let the agent query marketing and sales data that's already organized and in context.
Answers in minutes
Ask about campaigns, leads and sales the way you would ask an analyst on your team, and get the analysis with your operation's numbers.
The agent builds, you publish
Ask in the chat and the agent creates segments, dashboards and workflows as drafts. You review and publish whenever you want.
Your business context
Your operation's rules are recorded in the account: events, funnel stages and attribution. The agent starts out knowing how your company works.
Book a call and see your AI agent querying your operation's data, with your business context.
Laiki solved what no other company could: real customization and real data. We can see behavior, what works and the whole sales process, all with very close support.
Never make another decision in the dark
Our team structures your data operation and gets your team ready to make decisions with it. Try it for 30 days at no cost, with your own data.
Questions
Frequently asked questions
I work with complex sales with long cycles. Can I still use Laiki?
Yes. Laiki follows each lead through the whole cycle, from the first click to the won deal, even if the sale takes months, and shows the cost and revenue of each channel at the end.
My leads come in through WhatsApp. Can I tell which ad they came from?
Yes. Laiki records the source ad of people who click to chat on WhatsApp and carries that information all the way to the sale in the CRM.
Marketing and sales never reach the same number. Does Laiki fix that?
It does. Between media, automation and the CRM, the same person often becomes two or three records. Laiki merges those records and builds a single funnel that both teams use.
I have several units or teams. Can I compare each one's results?
Yes. Each unit, market or team has its own leads, sales and spend, and you compare them all on the same dashboard.
I already use a CRM. Will I need to switch?
No. Laiki connects to the CRM you already use, such as RD Station, Pipedrive, Kommo or CV CRM, and crosses its data with your media and marketing data.
Do I need someone technical? How long does it take?
No. Our team handles the onboarding, which is included in the subscription, and everything is ready in less than 30 days. Day to day, your marketing and sales team runs it.
Is my data safe?
Yes. We follow the LGPD (Brazil's data protection law), isolate each company's data and use encryption. On media platforms, you grant access without sharing your password with us, and you can revoke it whenever you want.